Service

Closed testing for your first Google Play release

We've been through Google's testing requirement with our own apps. Now we help other independent developers get through it — with real people using your app every day and telling you honestly what they think.

Request testing How it works

Google Play requirement

12+opted-in testers
14days in a row

Applies to personal developer accounts created after November 13, 2023, before they can apply for production access. Google's help article

Process

How it works

  1. 1

    You prepare a closed test

    Upload a build to a Closed testing track in Play Console, add our testers' Google accounts (we send you the list) and share the web opt-in link with us.

  2. 2

    Testers opt in and install

    We enroll more than the required 12 testers, so a single drop-out doesn't restart the 14-day count.

  3. 3

    14 days of daily use

    Testers open your app on different phones and Android versions, stay opted in for the whole period and report bugs and impressions.

  4. 4

    Feedback report

    You get a summary of issues found, devices used and suggestions — useful both for your app and for the production access form.

  5. 5

    Apply for production

    We help you prepare answers about your testing and the changes you made. Google reviews the request and makes the final decision.

What you get

  • More than 12 testers opted in for the full 14 days
  • Daily app usage on a range of real Android devices
  • Bug reports and honest UX feedback during the test
  • A final report you can use in the production access form
  • Help with the store listing and a privacy policy page if you need one
  • Communication in English or Russian

What we need from you

  • A working build uploaded to a closed testing track
  • Our testers' emails added to the track's tester list
  • The web opt-in link (looks like play.google.com/apps/testing/…)
  • A short description of what to test and how
  • A contact for questions during the test

FAQ

Common questions

Can't find your answer? Write to us.

Developers with a personal Google Play developer account created after November 13, 2023. Before such an account can publish to production, it has to run a closed test with at least 12 testers who stay opted in for the last 14 days in a row. Organization accounts are not subject to this requirement.

The 14 days must be continuous. If the number of opted-in testers drops below 12 even for a day, the count effectively starts again. A buffer of extra testers protects your timeline.

No. Only the Closed testing track counts toward the requirement. You can still use internal testing in parallel for quick builds.

Yes — and it's a good idea. Fixing the issues testers report shows Google that you actually used the test to improve the app. Testers stay opted in and receive updates automatically.

No one can — the decision is made by Google. What we provide is a properly run test with engaged testers and the information you need to answer Google's questions well.

It depends on the app and what kind of feedback you need. Send us a short description and we'll reply with a quote.

Let's work together

Ready to start your closed test?

Send us your app name, a short description and when you plan to start.

Get in touch How testing works